Social Media

Differentiation

From an eclectic roster of artists to a powerhouse list of partners, Sony Music has leveraged its marketing efforts through traditional methods, and more recently in social media. With a following of 1,000,000 + fans , 600k + on Twitter, and 14k + followers on Pinterest, I’d say they have one heck of a strategy!

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Social Media

Does Your Music Speak on Social Media?

One of the biggest misconceptions about social media is its purpose. B.S.M. (Before Social Media), artists connected with fans organically, and maintained a certain level of mystery, authenticity and talent. Today, these qualities have nearly vanished, due to the way artists are representing themselves online. What’s remarkable about using social media, is that regardless of your industry …

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Social Media

Social Media Promotions: A Guide for Indie Artists

In today’s microwaved society,  music labels and executives are leaving brand positioning up to artists. As a result, artists are self-promoting, which can be costly and a non-reality for those without management. Whether you’re an artist or music manager, you will need a good strategy to aid in your promotional efforts. Cyber promoting, or social media marketing, is …

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